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As part of its moves to terminate support for Cortana – a virtual assistant – across multiple devices, including Microsoft’s own Surface Headphones, the company has recently disabled its Cortana app for iOS and Android. This means that both for iOS and Android, Cortana app is no longer supported, as it has been deleted from App Store and Google’s Play Store.
As seen on a Microsoft support note spotted by MacRumors, it reads “As we announced in July, we will soon be ending support for the Cortana app on Android and iOS, as Cortana continues its evolution as a productivity assistant. As of March 31, 2021, the Cortana content you created–such as reminders and lists–will no longer function in the Cortana mobile app, but can still be accessed through Cortana in Windows”. This implies Cortana will continue to work on Windows computer as all reminders, lists, and tasks on Cortana can be synched to Microsoft To Do app instead.
In the year 2015, Microsoft first launched Cortana for iOS and Android. Cortana was named after an artificial intelligence guide in the popular gaming series Halo, which was also a product of Microsoft.
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The main purpose for its design is to link Windows 10 PCs and mobile phones, but failed to gain traction in the market despite a big redesign. Satya Nadella, the CEO of Microsoft, accepted the company is finding it difficult to compete with other digital assistants a couple of years ago, revealing that Microsoft no longer saw Cortana as a competitor to Alexa and Google Assistant.
Microsoft’s plan for Cortana
Microsoft had plans to create devices in the nearest future that Cortana-powered which include; fridges, toasters, and thermostats. That dream came to an end earlier this month when the first and only Cortana speaker was removed from the market, giving customers a $50 Microsoft gift card. Cortana-powered GLAS thermostat devices are also no longer powered by Microsoft’s digital assistant.
Experts suggest that Microsoft is not completely done with Cortana as the company might in the nearest future integrate the AI into specific systems by improving the conversational aspect and try to reposition Cortana as an assistant that can improve Microsoft’s enterprise-focused offerings.