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Apple launched its iPhone 12 series smartphones October last year. The series included the iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max.
The iPhone 12 mini is Apple’s most inexpensive smartphone in the iPhone 12 series. The phone features a 5.4-inch OLED display and other amazing features. However, it’s amazing features and low price did not help with its sales. The iPhone 12 mini is currently the worst selling iPhone model in the iPhone 12 series. With sales accounting for about 6% of total sales.
The renowned investment firm JPMorgan Chase recently released its latest forecast. In the forecast, analyst William Young cut its iPhone 12 and iPhone 12 mini production forecasts by 9 and 11 million, respectively. He also used the opportunity to confirm how sales of the iPhone 12 mini. He stated that the market demand for iPhone 12 mini is weak and global sales are too low.
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The analyst, citing their supply chain sources, added that Apple will cease production of the iPhone 12 mini in the second quarter of 2021.
Thus, the iPhone 12 mini may become the most short-lived flagship model in iPhone history. At the same time, it is expected that in the new line of smartphones there will again appear a small model. Models that Apple can optimize and make more attractive (iPhone 12 mini battery life is very bad).
The analyst also raised the iPhone 12 Pro Max sales forecast by 11 million units.