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Apple seems to be rammed with a lot of lawsuits this year. After facing a lawsuit by consumer advocacy group in Europe for intentionally throttling older iPhones in Italy, they are faced with yet another lawsuit from Brazil.
This new lawsuit was filed by consumer protection agency Procon-SP in Brazil’s São Paulo state for $2 million. The $2 million fine Is for failing to include chargers within iPhone 12 boxes as reported by 9to5 Mac. Apple engaged in “misleading advertising, selling a device without the charger and unfair terms,” said Procon-SP.
In October, Apple announced that the iPhone 12 would not come with chargers or earbuds in their boxes. Apple cited this update to be in respect to environmental concerns. Apple mentioned that by only including a USB-C to Lightning cable in the iPhone 12 box, it would be reducing raw materials for each iPhone it sells. This is in addition to reducing the size of the phone’s boxes.
Critics claims the change had more to do with Apple reducing its shipping costs than its concern for the environment. Environmental experts have also said that this change has very minimal impact on the environment.
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Apple lawsuit: Apple’s Response To Procon-SP
Procon said its enquiry as to whether Apple would reduce the price of the iPhone 12 due to the absence of a charging brick has fallen under deaf ears as apple refused to give them a response.
The agency also accused the tech giant of failing to provide customers who had “problems with some functions” on their iPhones following updates with help. Procon-SP Executive Director Fernando Capez said “Apple needs to understand that in Brazil there are solid consumer protection laws and institutions. It needs to respect these laws and these institutions.”
However, The Verge has pointed out that the fine is unlikely to hurt Apple. Given that the company had reported $114.4 billion in revenue in the first quarter of the year.
This is not the first and will certainly not be the last case Apple will face. In a most recent case, Apple has been ordered to make a payment of $308.5 million to Personalized Media Communications (PMC) for patent infringement.